Test Marketing
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Description
An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned national marketing program for a product in the test markets.
The stage of new-product development in which the product and marketing program are tested in realistic market settings.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Test market
Learning Material
Covered in Topic(s)
| Causal Research Design: Experimental |
| New-Product Development and Product Life-Cycle Strategies |